BLOG.WK.COM

I noticed that there’s a new player atop the Alltop Marketing page, adjacent to AdPulp, interestingly enough. Oh, and they’re from Portland…
WK_BLOG.jpg
On November 14, W+K Portland dropped their studio blog in favor of an agency wide blog.

The W+K blog began three years ago as a fun side project in the Studio. And it was great and we all loved it. But the WWW is a cruel place and our blog quickly grew into a giant ugly monster. So we killed it.
Today we launched our new blog. The URL is now: http://blog.wk.com.

I wish the agency well on their blogged journey, but I can’t help but wonder what’s up with the logo. It not so much that it’s bad, I’m puzzled by what it says. To me it says blogging is a pastime, a juvenile pursuit, a goof. And yes, blogging is all of that and more thanks to its dutiful practitioners (so maybe I ought not question the Pearls of the District).

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.