Blogs Get The Cred They Deserve

Rueters reports that weblogs are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent). But blogs still lag behind newspapers (30 percent) in the credibility department.
The survey was commissioned by Hotwire, a public relations consultancy working in the technology sector.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. i don’t know, david.
    i find you guys to be significantly more credible than the newspaper ad columnists, as well as the trade pubs.

  2. Thanks, High Jive! Flattery will get you everywhere. At least in these parts.