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“Blogospheric DNA” Is Healthy For The Brand

December 15, 2005 By Leave a Comment

stormhoek_5wines.jpg
Hugh on why he does what he does:

I market Stormhoek to the Blogosphere not because I think it’ll drive up the sales curve, but more because I think coming in contact with “Blogospheric DNA” is healthy for the brand. In return for letting me bore the Blogosphere to death with all my Stormhoek crap, I share my insights I learn along the way with them. I think it’s a fair trade. And if they don’t think so, they can go read someone else’s blog.

Healthy in what way, Hugh does not say. I know from experience that most clients are concerned with sales, even if their agency helpers are not.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.