Blogging Your Way To The Boardroom

From PR Week:

During the nascent days of blogging, when both emerging and large corporations were firing staffers for blogging-related offenses, the jury was out on whether blogging was a nefarious habit, to be hidden when applying for jobs, or a positive career move.
The recent ascension of two high-profile bloggers – Steve Rubel, formerly of CooperKatz, and Jeremy Pepper, formerly of his own firm Pop PR, who were hired by Edelman and Weber Shandwick, respectively – suggests the negative valence of blogging has turned positive. Indeed, today’s more pressing question isn’t whether you can get a job if you blog, but, rather, whether you can get a job without a blog.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.