Blogging Your Way To The Boardroom

From PR Week:

During the nascent days of blogging, when both emerging and large corporations were firing staffers for blogging-related offenses, the jury was out on whether blogging was a nefarious habit, to be hidden when applying for jobs, or a positive career move.
The recent ascension of two high-profile bloggers – Steve Rubel, formerly of CooperKatz, and Jeremy Pepper, formerly of his own firm Pop PR, who were hired by Edelman and Weber Shandwick, respectively – suggests the negative valence of blogging has turned positive. Indeed, today’s more pressing question isn’t whether you can get a job if you blog, but, rather, whether you can get a job without a blog.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.