Blogging Is Good For Business. No, Blogging Is Bad For Business

Two interesting stories about blogging & business pop up today. Read ’em back to back and then make up your mind.
In Ad Age: “What Blogs Cost American Business”

About 35 million workers — one in four people in the labor force — visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them, according to Advertising Age’s analysis. Time spent in the office on non-work blogs this year will take up the equivalent of 2.3 million jobs. Forget lunch breaks — bloggers essentially take a daily 40-minute blog break.

In The New York Times: “Brand Blogs Capture The Attention of Some Businesses”

Some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion.
“In addition to viewing blogs as another media channel, it allows us to keep our pulse on the marketplace,” said Ken Ross, a vice president of Netflix, the movie rental company based in Los Gatos, Calif. One of the best-known blogs about Netflix,, was started last November by Mike Kaltschnee, who lives in Danbury, Conn.

Then get back to work.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.