“Blog” Is Losing Its Meaning

Hugh MacLeod considers the difficult time some journalists have had coming to terms with blogs.

As I’m fond of saying, blogs are good for making things happen indirectly etc.
But journalists seem to have a problem getting their head around it. “Indirectly” is too foreign to them. They’re too used to living in the “directly” universe: Wake up. Commute to office. Write stuff. Take abuse from Editor. Collect meagre paycheck. Go home. Complain to long-suffering spouse about abusive Editor and meagre paycheck. Go to bed, sleep, wake up and repeat etc.
That’s not what blogging is about, guys. Blogging, at its best, is about freeing yourself from that crap.

I’m beginning to loathe the word “blog” becasue everyone has their own unique definition for it. How can we effectively communicate if we all have our own meaning for words?
Hugh has found blogging to be liberating. Many others find it to be a dead end. And others find a comfortable place somewhere in between these extremes. Bottom line, there’s no one definition for blog. Nor will there be anytime soon.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Well put David/Hugh,
    I don’t know why there’s this pressure to figure out what blogs are. Enjoy the exploration. Stop when you don’t.

  2. “Blog” Losing Its Meaning

    So the word “blog” is losing its meaning, eh? I agree. The same thing is happening to the word “podcast.” To me, though, the issue is that marketers are really starting to dive headlong into blogs and podcasts without really…

  3. In line with Todd’s thought:
    “A conclusion is the place where you got tired of thinking.”
    -Attributed to various sources