Blocking Ads On The Web

Today’s New York Times takes a look at the implications of AdBlock Plus, a Firefox plug-in that keeps ads from appearing on the browser:

The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial communication disappear. No flashing whack-a-mole banners. No Google ads based on the search terms you have entered.
From that perspective, the program is an unwelcome arrival after years of worry that there might never be an online advertising business model to support the expense of creating entertainment programming or journalism, or sophisticated search engines, for that matter.

Not sure what the interactive gurus think of this, but it can’t be all that favorable. Because, like I’m fond of saying lately, no matter the media or the content, somebody’s gotta pay for it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Browsers like Safari and Camino have had ad blocking
    functionality for at least a year already. The industry will simply have to wean itself off of banner ads and interstitials. Most of them suck anyway and only annoy viewers. Everytime I see a brief for a web campaign and it includes banners I roll my eyes because it means someone, either client or agency is still clueless.

  2. rip (remove it permanently)
    I removed your header.
    Have a nice day.