Block The Baseline

state_farm_bassline.jpg
The New York Times points out another case of ad creep. At more than 40 colleges around the country, basket stanchion support arms are being used as messaging platforms.
The signs, one at each end of the court, are perpendicular to the backboards; they bear the words “State Farm” and the familiar red-and-white logo of State Farm Insurance.
State Farm made the deal — for the 2007, 2008 and 2009 basketball seasons — with ANC Sports Enterprises, a marketing company in Purchase, N.Y., that represents more than 150 arenas, stadiums and other sports locations in North America.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.johnniemoore.com/blog Johnnie Moore

    Sigh. One for the Department of Whatever next? Look at all the exposed flesh on the players’ legs and arms, surely that can host a series of lurid corporate tatoos. To say nothing of the court… surely a poster site just waiting to be filled in…