“Bloatosphere” Enters The Blogger Lexicon

I like it when people coin new terms, especially if the terms are fun to say. Vaspers The Grate has recently managed this with the term “bloatosphere”. Given that the word “blogosphere” is cumbersome and self-important, I think Mr. Grate has given us a marked improvement.

The blogsophere is becoming bloated with anti-blogs.
This bloated, burdensome, obese blogosphere I refer to as the “bloatosphere”.
Let’s consider the various components that make up the “bloatosphere”.
“bloatosphere” = the realm of blogs that is becoming bloated or fattened by the rapid accumulation of anti-blogs: broadcast blogs, pseudo-blogs, simulated blogs, drivel blogs, sleazy link blogs, fictional persona blogs, and link farm blogs.

Of course, Mr. Grate’s intent is not to replace the term “blogoshpere” with “bloatosphere”. But I think it works, if one is inclined to lump the entire blogosphere into the newly coined bloatosphere.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Yeah, I think bloatosphere is a far better descriptor. Although I’m biased in that the other …sphere word really kills me.
    I wish it could be collectively erased from the worlds vocab. It’s just so pretentious and wanky…!

  2. Thank you for complimenting me on my coinage.
    But I also coined “apostrophica plague”, “scumblogger”, “BBMAP (Business Blogger Mutual Admiration Psychosis)”, “bloffer” (fluff blogger), and, er, uh, oh yeah, “crypto-blogger” which I think means “blogger who uses trendy high school chat room abbreviations and slang, like prolly for probably, LOL, lub for love, I forget em all right at the moment.

  3. Sweet! I personally enjoy providing new and improved place names. Like Puddletown for Portland, Shit Lake Salty and/or Small Fake City for Salt Lake City, daWindy for Chicago, Homey Ha for Omaha, Lackluster for Lancaster, PA and so on.

  4. I can see it now…we’re about to become lifelong best buddies.
    I am so sorry for engaging in combat with you, my kind and more mature friend.
    This is so very nice of you to credit me with a neologism.
    IOU 1

  5. …I gots toe go to bad to gots to go tobed.
    but, yeah i like your place names.
    Got me going now…the Wendy City for chicago
    or Chicastop.
    Par(it-depends-on-what-the-meaning-of-is)is, France.
    or Frantz? DAmn see waht hyou are doing to me.
    cant’ even type and no I am not drunk, but wish I wuzzzz.