Bliss Followers

I like when bloggers report earnings. It makes me think and gives me hope.
The Wall Street Journal has two bloggers on record in an article about advertising on blogs.
Darren Rowse of ProBlogger says he made $250,000 in 2007. ProBlogger’s Alexa ranking is insanely high at 2,994. There’s clearly a huge audience for Rowse’s type of advice.
Rhett Butler, founder of, a site with articles on rainforest conservation and other environmental issues, makes $15,000 to $18,000 a month from AdSense. Mr. Butler says his blog currently gets about 1.3 million unique visitors per month.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. for over ten years…no$$$, but yesterday I got a mention from George Parker in his top post. that’s worth something, isn’t it?

  2. What about you, Adpulp?
    Of course, many are writing from the perspective of a money earning blogger. And unlike that or pr people, there are some things a prostitute won’t do for money.

  3. We’d do just about anything for money. But I don’t think the monetary value of this particular site will ever be fully expressed in the ad revenue column. For AdPulp, ad revenue is icing. The network and the work that can come from it is the cake.

  4. milk and cream analogy again?
    dont make me go to MY archives in your freezer section.

  5. No, actually it’s the cake and icing analogy.

  6. non transferable