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Black Is The New Black

February 25, 2005 By

from The Telegraph: If there is one woman in the world who can state with conviction that “black IS the new black” it is Miuccia Prada.
pradablack.jpg
She made that pronouncement after her stark and simple autumn/winter 2005/2006 collection at Milan Fashion week last night. No matter that she was wearing a white cotton shirt-dress with red high-heeled shoes at the time; perversity is part of Prada’s charm.
“Black is a very important colour and it is coming back. After a while you get fed up with colour and print,” she said. “Now it is time to be serious. Less fun, no frills. Last year we used fashion to escape from our problems. Now, we need to be more realistic and show ourselves to be more substantial.”

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • clyde

    I hate to be picky, but Ms. Prada is clueless about color. She refers to “black being the new color” when black is NOT a color, it is a shade. White is a tint. Ask any painter or artist.

  • http://adpulp.com David Burn

    Sounds like you’ve got PMS, Clyde.

  • http://www.gapingvoid.com hugh macleod

    Hmmmm… I’m thinking I should start fisking the big fashion houses…
    I like Prada, but it’s still factory-made ;-)
    (Scratches head…)
    Hey, really impressed with how Adpulp is developing these days =)

  • http:midwestbloggin.blogspot.com Renee

    Fashion is possibly the least necessary concept on the planet.