Black Gold Has More Luster Than Gold Gold

Sometimes a company succeeds and advertising has nothing to do with it. Instead, market conditions, political favors and an insatiable appetite for their product create wealth on a scale that is hard to fully comprehend.
ExxonMobil is such a company. According to USA Today, ExxonMobil earned $39.5 billion last year, making it the most profitable year by any company in history.
That figure is 13 times greater than Google’s profit for the year and three times more than Microsoft earned. To put the numbers in human terms, ExxonMobil generated $75,150 a minute–more than what 90% of Americans earned all year.
Zack Brown at the U.S. Public Research Group said, ExxonMobil should use its record profits to fund clean energy. While I couldn’t agree more, it seems ExxonMobil is doing quite well marketing the dirty energy the developed world is negatively hooked on.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.


  1. What amazes me is how little Exxon/Mobil even PRETENDS to give a damn about moving beyond oil. While BP is pouring millions into research, Exxon is perfectly happy being the most profitable company ever, and poisoning every living thing on the planet with every dollar.