Bitch Dog Stunt Bitch Slaps Cable Company

bitch_dog.jpg
Comcast is in deep doo doo.
According to The New York Times:

LaChania Govan said she got bounced around by her cable company when she called to complain. She made dozens of calls and was even transferred to a person who spoke Spanish — a language she doesn’t understand.
But when she got her August bill from Comcast she had no trouble understanding she’d made somebody mad. It was addressed to ”Bitch Dog.”
”I was like you got to be freaking kidding me,” said Govan, 25. ”I was so mad I couldn’t even cuss.”

Comcast reportedly fired the two employees involved in this PR disaster. But is that enough? Jackie Huba doesn’t think so. The evangelist for customer evangelists says, “the brand needs to muster its collective marketing creativity and unleash a make-amends response that counteracts the negative buzz.”
While too many corporate PR and marketing departments turn a bling eye to the power of blogs, and have no clue how fast and far a story like will spread, a quick look at Icerocket turns up 157 posts and it’s still early in the story’s lifecycle.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Ignoring blogs is like stepping in dog doo.

    Just ask Comcast.  Dave Burn at AdPulp points out that,
    "While too many corporate PR and marketing departments turn a bling eye to the power of blogs, and have no clue how fast and far a story like will spread, a quick look at Icerocket tu…

  2. Man, if you can find someone that does like his/her cable company, and has had a good experience, you should highlight that one person.
    But, yes, that is a real PR issue that will get more coverage from national and local news because it has a few issues that matter for everyone, including race. This first got pick up, though, in the press and then blogs are jumping on board. Shows the power of mainstream media, huh?

  3. I dont understand, what did RACE have to do with it?
    Two uncivilized rude employees are involved.
    Where did the Race factor come in?
    Do Dogs have “race” ? No, they have pedigree,
    evidently the employees involved had none.