The beautiful Cerrado in Brazil is one of the world’s great ecosystems – holding 5% of life on Earth. But right now it’s disappearing fast due in large part to rapidly increasing soya production for animal feed.
Neo Creative in the U.K. is helping World Wildlife Fund save the Cerrado with this new film, created entirely by hands with South American magician El Mago Serpico, New Zealand director, Kirk Hendry and media production company, Th1ng.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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