Big Three Building Their Bridge With Digital Support Beams


According to The Wall Street Journal:

Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com.
To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted members of its staff to respond to blog postings and messages on Twitter.
The company used technology from social-sharing site Scribd.com that allows visitors to download its business plan, rate it and pass it along to friends. In addition, the TheFordStory.com site includes links that let visitors contact their representatives in Congress.
The online campaigns are an alternative to costly ads in traditional media, which could embarrass the car makers in the current climate.

GM and Chrysler are also actively telling their stories online.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.