Big Red Gets A Little Green

According to The Oregonian, Portland-based Ecos Consulting is helping The Coca-Cola Co. develop a sustainability program for restaurants that serve the softdrink giant’s products.
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One simple thing a restaurant or bar can do is unplug their signage. For instance, CokeSolutions.com offers four different no-energy and low-energy signs.
CokeSolutions.com also offers a case study on Burgerville, the Portland area QSR that places an emphasis on fresh, local ingredients and sustainable practices (which is the price of doing business in this ga-ga for green community).

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.