Big Old Pile of Dirty Laundry

Agency.com is pissed. The Omnicom digital shop contends iCrossing raided its staff and its client roster.
A Dallas court will now decide the affair. Agency.com is asking for $19.5 million in damages.
Here’s how the The Wall Street Journal frames the case:

Madison Avenue agencies typically refrain airing such dirty laundry. The suit exemplifies the concern in the ad business about a lack of digital-minded talent. The shortage of this expertise continues to be an issue for many agencies as they seek to retain ad dollars, which are increasingly moving from traditional advertising to digital media.

I’m not sure if that’s the conclusion I’d draw, but it’s one aspect worth noting.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. There’s certainly a surplus of mediocre digital talent and a cottage industry of self-appointed new media gurus. I do think that really good digital talent is scarce.