Big Ideas In Bend

After I mentioned the StrawberryFrog ad that ran in Fortune magazine, I got a nice note from Peter Levitan of Ralston360 in Bend, Oregon.
Peter mentioned that his agency too believes in promoting itself through ads, and he passed along a few examples that have run in Oregon markets. These ads use traditional print advertising to highlight the agency’s non-traditional thinking. Click on them for a larger view.
ralston360_napkins_lg.jpg
He also promotes the agency and their thinking through regular email marketing.
I applaud efforts like these, and I know good agency self-promotion takes a fair amount of time and money. I still believe not enough agencies are doing this. Because if we can’t promote our own brands, how can we persuade a client that we can promote theirs?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Billboy

    Great idea, but exactly like a series of award-winning ads from a Toronto agency (I think Vickers & Benson) that was done back in the 90s.
    Guess back-issues of CA can be found in Bend’s used bookstores!