Big Air, Big Idea


Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White’s private half pipe outside Silverton, Colorado, is the bomb. It’s the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like to be.
The pipe was built by Snow Park Technologies.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.