Beyond Brand Evangelism

According to Newsweek, Peter McBride can take off his polo shirt and maintain his preppy image. McBride, 22, has a Polo pony tattooed on his chest. His decision to brand himself with a brand is increasingly common. Gaje Pou, a New York City tattoo artist, says getting inked with designer or corporate logos is “definitely getting more acceptable.” Logo requests range from Chanel and Gucci to Windows and PlayStation.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

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  • HighJive

    the nipple is also a tattoo

  • MaryHelen

    Who is this guy?
    Before I rant about the choice this guy made…I thought I’d give him the benefit of the doubt. There’s probably a reason for this other than pure and simple status symbol right?

  • HighJive

    the reason you’re looking for: the guy’s a moron.

  • Kyle

    That may be the lamest thing I’ve ever seen. I support a lot of brands but I can’t think of one that I would get tattooed on my body, especially not a clothing company. HighJive, you’re exactly right – Peter’s a moron.

  • Bear

    I refuse to believe anyone has ever gotten a Windows tattoo.

  • HighJive

    i’ll bet bill gates’ wife has one on her left breast.

  • KeirBrooks

    I like it matter of fact ima get one on my left ankle! bet!