Beyond Brand Evangelism

According to Newsweek, Peter McBride can take off his polo shirt and maintain his preppy image. McBride, 22, has a Polo pony tattooed on his chest. His decision to brand himself with a brand is increasingly common. Gaje Pou, a New York City tattoo artist, says getting inked with designer or corporate logos is “definitely getting more acceptable.” Logo requests range from Chanel and Gucci to Windows and PlayStation.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Groty.

  2. the nipple is also a tattoo

  3. Who is this guy?
    Before I rant about the choice this guy made…I thought I’d give him the benefit of the doubt. There’s probably a reason for this other than pure and simple status symbol right?

  4. MaryHelen,
    the reason you’re looking for: the guy’s a moron.

  5. That may be the lamest thing I’ve ever seen. I support a lot of brands but I can’t think of one that I would get tattooed on my body, especially not a clothing company. HighJive, you’re exactly right – Peter’s a moron.

  6. I refuse to believe anyone has ever gotten a Windows tattoo.

  7. Bear,
    i’ll bet bill gates’ wife has one on her left breast.

  8. KeirBrooks says:

    I like it matter of fact ima get one on my left ankle! bet!