Beyond Brand Evangelism

Tattoo_Polo.jpg
According to Newsweek, Peter McBride can take off his polo shirt and maintain his preppy image. McBride, 22, has a Polo pony tattooed on his chest. His decision to brand himself with a brand is increasingly common. Gaje Pou, a New York City tattoo artist, says getting inked with designer or corporate logos is “definitely getting more acceptable.” Logo requests range from Chanel and Gucci to Windows and PlayStation.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.

Comments

  1. Groty.

  2. the nipple is also a tattoo

  3. Who is this guy?
    Before I rant about the choice this guy made…I thought I’d give him the benefit of the doubt. There’s probably a reason for this other than pure and simple status symbol right?
    Right?

  4. MaryHelen,
    the reason you’re looking for: the guy’s a moron.

  5. That may be the lamest thing I’ve ever seen. I support a lot of brands but I can’t think of one that I would get tattooed on my body, especially not a clothing company. HighJive, you’re exactly right – Peter’s a moron.

  6. I refuse to believe anyone has ever gotten a Windows tattoo.

  7. Bear,
    i’ll bet bill gates’ wife has one on her left breast.

  8. KeirBrooks says:

    I like it matter of fact ima get one on my left ankle! bet!