Beware The Dreaded Hipstream

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Hipster – One who possesses tastes, social attitudes, and opinions deemed cool by the cool. (Note: it is no longer recommended that one use the term “cool”; a Hipster would instead say “deck.”) The Hipster walks among the masses in daily life but is not a part of them and shuns or reduces to kitsch anything held dear by the mainstream.

Orlando Sentinel: For many twenty-, thirty- and fortysomethings, the appeal of being cool and edgy is rapidly deteriorating. “The last identity you would want to claim now is a hipster,” says John Leland, author of Hip: The History. “It’s the worst of insults.”
Just what is hip has become nebulous in a digital age of microtrends, when a cultural blip goes from underground to overexposed in one season. Likewise, the original concept of hip as something outside the purview of the mainstream has been replaced by the hipstream: mainstream cool packaged by corporate marketing departments (my emphasis).
The inevitable backlash — not against the bohemian veritas but the sycophantic consumer of cool — is well under way.
Twenty-six-year-old “office slave” and aspiring novelist Brian Bernbaum founded the blog hipstersareannoying.com, under the pseudonym Aimee Plumley.
Bernbaum was inspired by what he viewed as a pose adopted by hipsters to deliberately obfuscate human interaction. “I felt people wouldn’t level with you, that they were giving you their r

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.