Best Media Buy

Pandora is cashing in on the popularity of its iPhone application. Since it’s introduction last summer, Pandora has been the 3rd most popular download on the iPhone.
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Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days.
“Pandora is out in front of this emerging platform which they demonstrated with their iPhone application launch. Their users’ high affinity for Pandora means they’ll spend significant time interacting with the iPhone application as well,” said Julia Mize, brand manager for Beck’s.
Pandora’s iPhone ad platform has the ability to hyper-target audiences for highly relevant and personalized marketing communications, such as by gender, age, geographic location, music genre and day part listening.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.