The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge.
Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.”
- A meme is old media, a beme is new media.
- A meme takes off by accident, a beme by design.
- A meme can take years to surface, a beme hours.