Beme Me Up

The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge.
Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.”

  • A meme is old media, a beme is new media.
  • A meme takes off by accident, a beme by design.
  • A meme can take years to surface, a beme hours.
About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. skyview satellite says:

    Is beme a meme or a beme?
    Perhaps a meme within a beme.

  2. gee, david,
    did i predict that meme would be obsolete or what? you must have read my comment on georg’es blog last month.
    so lame.

  3. Marischa:
    Many have been predicting the demise of the meme, myself included. It’s not that hard to see.
    You know that history repeats itself.
    What you just done so has somebody else.

  4. Danicunille says:

    I have been studing the concept of meme for a while and, I have the impession that you are not understanting exactly what is it all about.
    A beme, or any new word or idea, is also a meme.
    It is just a model of cultural transmition and, if you do not have a better argument than just declaring it is obsolete, I guess you should find a more credible beme or meme.

  5. marischa says:

    I only declared the word obsolete because it has been abused in blogs. I suppose a look at a memegenic manifesto might recall the corect concept in my, my, my, my, my, my, my, mind.
    Banning or barring other subjects, of course.