We live in the social age. Along with the amazing ability to connect to friends and family within seconds, business owners can sometimes feel like they live under constant pressure to be responsive. One bad review blown out of proportion can spiral out of control, leading to a social nightmare with dire consequences for your company’s brand. One way to increase user satisfaction is to be more transparent about who you are and what you offer.
Offer customers methods to contact you, give them a voice on your site and let them speak for your services. Start asking customers for testimonials and looking at what data you can publish to increase your credibility.
Google Alerts is a free service you can use to track what other people are saying about your website or your brand across the Web. Have alerts delivered to your email that search for keywords you define so that you can monitor competitors as well. When you find review data, contact the customer and ask if you can publish his or her review. Offer them space on your website and let them know you’ll quote them by name in a special section for customer reviews.
Tools like the Brand.com reviews widget allow customers to leave instant feedback on your site. A five-star ranking system gives visitors a quick view of the quality of services you offer. Testimonials with customer names also grant a little extra clout to professions in which an individual review could be more meaningful.
Asking for feedback is the only way for you to know what your audience wants to see. It’s true that not everyone will respond, but a short survey can teach you a lot about how your customers perceive your website.
Page View Data
Page view data is always a tricky metric because no one is ever sure how much is enough. You don’t need to publish actual page views to show that your content is engaging. There are many ways to judge your traffic: Facebook friends, Alexa rank, search engine rank, and volume of competition being only a few free ways that are simple to find.
What’s better is for you to show the quality of your traffic. If your articles only have a 25% bounce rate, that’s an amazing statistic that you should flaunt everywhere possible. What advertiser does not want the attention of a highly engaged audience? Look at your statistics and figure out what you can publish that will help sell the idea that your page is a peak destination in your niche.
Besides your friend count, a Klout score linked to your Twitter account will help give a better indication of your reach. Look at how many mentions and retweets your stories get, and focus on pushing content out to the most vocal users on Twitter and Facebook.
Facebook Insights also provide extra data to you like your potential reach for a particular post. Look at your most popular posts and try to highlight what makes users want to talk about you so that you can tailor future work accordingly.
Making Valuable Commitments
Commitments to user protection during the payment process phase is not a feature, it’s more like a foundation for trust. Commitment to use personal data responsibly, or listing ways in which you will use user data shows you care about the people that visit your page. Look into commitments you can make, like “Do Not Track,” or “Non-Intrusive Ads” that respect the time your users invest with your business.
One of the best things you can do is to give users more control over their data. Don’t bury unsubscribe options, but try to look at why users leave your email list. Ask for feedback, display reviews both negative and positive. Invite the kind of discussion that makes your product better onto your website.