Before You Speak Persuasively, You Must First Speak the Language

Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together!
Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact.

“If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over time). We might even use the power of Spanish-language video to better communicate key concepts.”

I guess Concept Café and Honda of South Florida were listening (well before Blackshaw’s pronouncement).

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.