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Before You Speak Persuasively, You Must First Speak the Language

September 25, 2008 By Leave a Comment

Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together!
Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact.

“If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over time). We might even use the power of Spanish-language video to better communicate key concepts.”

I guess Concept Café and Honda of South Florida were listening (well before Blackshaw’s pronouncement).

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Filed Under: Demographics
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.