According to Adweek, Burt’s Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed).
The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling.
Burt’s Bees co-founder Burt Shavitz said, “We believe the bees’ survival depends on how we manage and protect our world. Burt’s Bees is funding research to help find a solution and you can help too. Support your local organic farmer. Plant a seed. Make a healthy place for the bees to live.”
Bees Are Buzzing Off And That’s A Big Problem
Filed Under: Cause-Related Marketing