Beer Speaks, People Mumble

March 20, 2009 By David Burn 2 Comments

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.

Their beer’s pretty good too.

Filed Under: Taglines

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

http://www.bullshitobserver.com todd

I’d be interested to hear why you like this tagline. I like it too, but I don’t really know why. It doesn’t make sense to me. But maybe that’s part of the point.
http://adpulp.com David Burn

Hi Todd,
Maybe if it said “WHEN beer speaks, people mumble” it would communicate more directly. Anyway, I like it because it’s spot on and memorable.
A great wine or a great beer does speak. It says, “I’m great!” And after one has a number of these great speaking beverages, one’s elocution typically falls off even when the mouth still moves.