Beer Speaks, People Mumble

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.
Their beer’s pretty good too.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • todd

    I’d be interested to hear why you like this tagline. I like it too, but I don’t really know why. It doesn’t make sense to me. But maybe that’s part of the point.

  • David Burn

    Hi Todd,
    Maybe if it said “WHEN beer speaks, people mumble” it would communicate more directly. Anyway, I like it because it’s spot on and memorable.
    A great wine or a great beer does speak. It says, “I’m great!” And after one has a number of these great speaking beverages, one’s elocution typically falls off even when the mouth still moves.