Beer Speaks, People Mumble

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.
Their beer’s pretty good too.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • todd

    I’d be interested to hear why you like this tagline. I like it too, but I don’t really know why. It doesn’t make sense to me. But maybe that’s part of the point.

  • David Burn

    Hi Todd,
    Maybe if it said “WHEN beer speaks, people mumble” it would communicate more directly. Anyway, I like it because it’s spot on and memorable.
    A great wine or a great beer does speak. It says, “I’m great!” And after one has a number of these great speaking beverages, one’s elocution typically falls off even when the mouth still moves.