Beer Speaks, People Mumble

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble.
Their beer’s pretty good too.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’d be interested to hear why you like this tagline. I like it too, but I don’t really know why. It doesn’t make sense to me. But maybe that’s part of the point.

  2. Hi Todd,
    Maybe if it said “WHEN beer speaks, people mumble” it would communicate more directly. Anyway, I like it because it’s spot on and memorable.
    A great wine or a great beer does speak. It says, “I’m great!” And after one has a number of these great speaking beverages, one’s elocution typically falls off even when the mouth still moves.