Beer Revenue A Must

College is beer—a fact that annoys some congressmen, college presidents, college coaches and athletic directors.
While they can’t stop students from drinking, they did ask the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events.
This week in Indianapolis, NCAA’s Division 1 executive committee said, “no.”
Brewers and ad groups have said that while youths play the games, NCAA events are viewed by a mostly adult audience.
[via Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Sounds like the NCAA is choosing to do business in reality vs. some denial-filled fantasy version. So refreshing . Good for them.