Beer Revenue A Must

College is beer—a fact that annoys some congressmen, college presidents, college coaches and athletic directors.
While they can’t stop students from drinking, they did ask the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events.
This week in Indianapolis, NCAA’s Division 1 executive committee said, “no.”
Brewers and ad groups have said that while youths play the games, NCAA events are viewed by a mostly adult audience.
[via Ad Age]

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • suede

    Sounds like the NCAA is choosing to do business in reality vs. some denial-filled fantasy version. So refreshing . Good for them.