Beer Revenue A Must

College is beer—a fact that annoys some congressmen, college presidents, college coaches and athletic directors.
While they can’t stop students from drinking, they did ask the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events.
This week in Indianapolis, NCAA’s Division 1 executive committee said, “no.”
Brewers and ad groups have said that while youths play the games, NCAA events are viewed by a mostly adult audience.
[via Ad Age]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • suede

    Sounds like the NCAA is choosing to do business in reality vs. some denial-filled fantasy version. So refreshing . Good for them.