Beer For The People. The People For Beer.

North Korea wants its people to drink beer and they’ve made a commercial to prove it.

When asked, Sonya Grewal, award-winning creative director for Young & Rubicam in Chicago, told Global Post:

It’s 2 minutes and 34 seconds too long. I think we’re looking at a viral version. The unedited, director’s cut that got out of hand. Frankly, it’s a low-budget production with zero concept. Looks like some kid learning computer graphics put a short video together and posted it on YouTube.

The spot won’t be a contender at Cannes anytime soon, but does it really deserve a Westerner’s lashing? It seems kind of fun in a way, like an old school arcade game.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.