Beer Breath Enters The Tube

from Promo Magazine: Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America.
The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the Riverbend Festival in Chattanooga, TN from May 28 through 30 (my note: actually, the festival is from June 10-18).
A Crest Hostess greets visitors who hands out toothbrushes and a “ticket” to enter the tricked out 18-wheeler. Visitors stop first in the lounge where they can enter a sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Giant Tube Of Crest Toothpaste Travels Country

    AdPulp points to a Promo Magazine piece about a Crest promotion that consists of a gigantic tube of toothpaste in the form on an 18 wheeler. Called “The Crest Imagine Tour,” the tube will make stops at summer events…

  2. A Rockin’ Good Tooth Brushin’ Time

    I’m speechless. Are people really standing there brushing their teeth next to strangers inside a toothpaste submarine? I have to know more. Check this out from AdPulp: Link: AdPulp: Beer Breath Enters The Tube.

  3. J. Mansbach says:

    Experience is one thing, but sharing ones personal “toilette” with virtual strangers is a bit beyond the beyond. And yet, the lure of the opportunity to win gets to the root of the avarice that lives inside the hopeful.