Bee Stings Bank

BBC: A Barclays bank advert showing a man suffering a bad reaction to a bee sting has been withdrawn for causing offence and distress to people with allergies.
barclays_advert.jpg
More than 290 viewers complained to the Advertising Standards Authority (ASA), saying the TV commercial made light of a potentially fatal condition.
The bank, which withdrew the advert following the complaints but before the ASA ruling, said it was a light-hearted attempt to show people were more likely to be arrested abroad than to change their bank account.
Barclays has apologised and made a donation to an allergies charity – “as a gesture of goodwill”.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.