BBC: A Barclays bank advert showing a man suffering a bad reaction to a bee sting has been withdrawn for causing offence and distress to people with allergies.
More than 290 viewers complained to the Advertising Standards Authority (ASA), saying the TV commercial made light of a potentially fatal condition.
The bank, which withdrew the advert following the complaints but before the ASA ruling, said it was a light-hearted attempt to show people were more likely to be arrested abroad than to change their bank account.
Barclays has apologised and made a donation to an allergies charity – “as a gesture of goodwill”.
