Because It Takes A Free Hand To Dial

Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type “/pizza” and seamlessly send for a hot pie.
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I don’t know much about gamers and gaming, but I do know it’s an obsessive habit. Therefore, building an order mechanism into the game itself is brilliant.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.