Because It Takes A Free Hand To Dial

Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type “/pizza” and seamlessly send for a hot pie.
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I don’t know much about gamers and gaming, but I do know it’s an obsessive habit. Therefore, building an order mechanism into the game itself is brilliant.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.