Because It Takes A Free Hand To Dial

Thanks to Jack Cheng for pointing us to this innovative product placement idea from Pizza Hut and Sony, where gamers can simply type “/pizza” and seamlessly send for a hot pie.
I don’t know much about gamers and gaming, but I do know it’s an obsessive habit. Therefore, building an order mechanism into the game itself is brilliant.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.