Because God Really Wants A Bigger Logo

Okay, it’s a really long story, but basically I’m working on an assignment for funeral service memorials. And one of the ‘deliverables’ is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord’s Prayer, An Irish Blessing, some poems, etc.).
The problem is, most of these prayers won’t fit on the prayer cards. So here was one of the AE’s suggestions to the client:
“Condense these prayers down to fit. We could ask our copywriter to take a stab at this, but it may really hurt the overall meaning, and be offensive to some.”
Really, now…do I want to risk a trip to hell for that kind of assignment?!?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Ha ha ha…
    I love tales like these from our day jobs.

  2. All you need is two words: Yay God!

  3. Just yada yada it.
    Our Father, who art in heaven, yada yada yada, Thy will be done, yada yada yada, forever and ever. Amen.