Because God Really Wants A Bigger Logo

Okay, it’s a really long story, but basically I’m working on an assignment for funeral service memorials. And one of the ‘deliverables’ is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord’s Prayer, An Irish Blessing, some poems, etc.).
The problem is, most of these prayers won’t fit on the prayer cards. So here was one of the AE’s suggestions to the client:
“Condense these prayers down to fit. We could ask our copywriter to take a stab at this, but it may really hurt the overall meaning, and be offensive to some.”
Really, now…do I want to risk a trip to hell for that kind of assignment?!?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.