Because Placing A Message In A Bottle Is So Two Centuries Ago

According to Sarasota Herald-Tribune, a Florida man came upon a weird object washed up by the sea this morning. No, not a bail of cocaine. A man made of Legos.

Given that Legoland, a 150-acre interactive theme park in Winter Haven, Florida opened earlier this month, there must be a connection. Right?

No. A spokeswoman for Legoland said the Lego man is a counterfeit and is not endorsed by Legoland or its parent company, Merlin Entertainments Group.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. I think that this had the potential to be a very clever marketing campaign- or I guess you could say “murketing” campaign ( a form of murky marketing). Had the company put the lego man there, it would have been a creative way to generate word of mouth for the opening of the park, without seeming like advertising.