Because Placing A Message In A Bottle Is So Two Centuries Ago

According to Sarasota Herald-Tribune, a Florida man came upon a weird object washed up by the sea this morning. No, not a bail of cocaine. A man made of Legos.

Given that Legoland, a 150-acre interactive theme park in Winter Haven, Florida opened earlier this month, there must be a connection. Right?

No. A spokeswoman for Legoland said the Lego man is a counterfeit and is not endorsed by Legoland or its parent company, Merlin Entertainments Group.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.marketinginthemurk.wordpress.com Marky

    I think that this had the potential to be a very clever marketing campaign- or I guess you could say “murketing” campaign ( a form of murky marketing). Had the company put the lego man there, it would have been a creative way to generate word of mouth for the opening of the park, without seeming like advertising.