Because Placing A Message In A Bottle Is So Two Centuries Ago

According to Sarasota Herald-Tribune, a Florida man came upon a weird object washed up by the sea this morning. No, not a bail of cocaine. A man made of Legos.

Given that Legoland, a 150-acre interactive theme park in Winter Haven, Florida opened earlier this month, there must be a connection. Right?

No. A spokeswoman for Legoland said the Lego man is a counterfeit and is not endorsed by Legoland or its parent company, Merlin Entertainments Group.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.marketinginthemurk.wordpress.com Marky

    I think that this had the potential to be a very clever marketing campaign- or I guess you could say “murketing” campaign ( a form of murky marketing). Had the company put the lego man there, it would have been a creative way to generate word of mouth for the opening of the park, without seeming like advertising.