Beastie Boys Wannabes “Want It”


The city of Toronto wants to help residents get rid of electronic waste. Naturally, to promote the effort, the city needed to create an awareness campaign. They got one from Publicis, who wisely veered away from the mundane and expected flatness of municipal advertising and headed in a different direction.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.