The city of Toronto wants to help residents get rid of electronic waste. Naturally, to promote the effort, the city needed to create an awareness campaign. They got one from Publicis, who wisely veered away from the mundane and expected flatness of municipal advertising and headed in a different direction.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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