Beastie Boys Wannabes “Want It”


The city of Toronto wants to help residents get rid of electronic waste. Naturally, to promote the effort, the city needed to create an awareness campaign. They got one from Publicis, who wisely veered away from the mundane and expected flatness of municipal advertising and headed in a different direction.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.