Bears Eat Wranglers, Boots And All

Shawn Waite brings this retro-feeling print campaign for Nocona Boots to our attention.
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I don’t like that these cowboys are messin’ with a bear. Bears are my peeps. However, if I allow myself to overlook this fact and to overlook the fact that the other ads in this campaign also glamorize man conquering nature, I can see what nice work this is. From a visual storytelling point-of-view these illustrations are wonderful. And brand building. Should I ever want to have nature-conquering boots on my feet, I’ll consider purchasing Nocona.
See more ads from this campaign after the jump.


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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.