Be A Penny Picker Upper (Dot Com)


Price promotions tend to work. And at a penny-pinching time like this, they ought to work especially well. CiCi’s Pizza believes they will. That’s why the chain of pizza restaurants is dropping special pennies outside its locations that can be redeemed for a free meal and other prizes.
I like how basic and humble this idea is. But I do wonder how CiCi’s keeps penny horders from converging on their restaurants and ruining the fun for everyone.
[via BrandFreak]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.