Be A Lover (of Chips & Dip), Not A Fighter

What you’re about to see is either harmless and cute or the most cynical thing you’ve seen (today).

“Made for Each Other” is a microsite from snack food brand Frito-Lay’s. The brand feels that its Dips and Chips are star-crossed lovers, snack food mates, meant to be…
While pretty much everyone agrees that chips and dip do, in fact, go together, I’m not ready to see them joined in holy matrimony. Are you?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.reclamewereld.blog.nl Michael, Amsterdam

    Now, where did you get THAT from, Be A Lover, Not A Fighter… Couldn’t be from Michael Jackson (and Paul McCartney)? Nice song!

    (from 3.07)