Be A Lover (of Chips & Dip), Not A Fighter

What you’re about to see is either harmless and cute or the most cynical thing you’ve seen (today).

“Made for Each Other” is a microsite from snack food brand Frito-Lay’s. The brand feels that its Dips and Chips are star-crossed lovers, snack food mates, meant to be…
While pretty much everyone agrees that chips and dip do, in fact, go together, I’m not ready to see them joined in holy matrimony. Are you?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Now, where did you get THAT from, Be A Lover, Not A Fighter… Couldn’t be from Michael Jackson (and Paul McCartney)? Nice song!

    (from 3.07)