BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

David Lubars is Chief Creative Officer of BBDO in New York.

Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work.

Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference.

The films are running online in GE markets all around the world, and further stories will be rolled out throughout the year.

Previously on AdPulp: Brands Use Instagram to Paint 1000 Words

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.