Bashing Bandwagon Blogs

Always-on, Seth Godin, pontificates on the nature of what makes a blog work.
Seth says blogs work when they are based on:
-Candor
-Urgency
-Timeliness
-Pithiness and
-Controversy
He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.