Based On The Book By Erik Qualman

Erik Qualman is back with a second edition of his Social Media Revolution, a state of the media report.

One of the salient points that grabs me here is the idea that Generation Y and Z consider email passé, and that some universities have stopped distributing email accounts to incoming students. In fact, Boston College ceased the practice in 2009.
Buy Qualman’s book, Socialnomics, from
[via Mitch Joel]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.