Banner Ads Get Savvier

I couldn’t help notice this banner ad for Zaxby’s, a chain of fast-food restaurants here in the Southeast.
zaxbys.jpg
While the banner rotates to explain a particular promotion, the right side stays interactive. It not only tells you about the promotion, it gives you interactive options–send to a friend, friend the brand on Facebook, etc–all straight from the banner. Pretty clever.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.nyaa.us Lenn

    do you recall where you saw that zaxby’s banner?