Banking On Eco-Consciousness

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ShoreBank Pacific, a Washington State chartered, FDIC insured bank, is the first commercial bank in the United States with a commitment to environmentally sustainable community development. We believe that long-term community prosperity goes hand-in-hand with a healthy environment.
Through our lending programs, we support individual and community efforts to bring together conservation and economic development. With each loan, we provide information on conservation improvements that can increase the value of the borrower’s business.
ShoreBank Pacific helps borrowers:
Use energy efficiently;
Reduce waste and pollution;
Conserve natural resources; and
Plan for the long term.
[via Iconoculture]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. An interesting approach to a market that, I suspect, is fairly skeptical when it comes to business “institutions” like banks. The ecological point of distinction is important, but I’d think being “first” into this space is even more important to the target market.
    I’ve added this post to the “Much Ado About Marketing” roll for Monday (12/05).
    Thanks for bringing this to our attention.
    Mike Bawden
    Brand Central Station