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Banking On Eco-Consciousness

December 2, 2005 By 1 Comment

shorebank.jpg
ShoreBank Pacific, a Washington State chartered, FDIC insured bank, is the first commercial bank in the United States with a commitment to environmentally sustainable community development. We believe that long-term community prosperity goes hand-in-hand with a healthy environment.
Through our lending programs, we support individual and community efforts to bring together conservation and economic development. With each loan, we provide information on conservation improvements that can increase the value of the borrower’s business.
ShoreBank Pacific helps borrowers:
Use energy efficiently;
Reduce waste and pollution;
Conserve natural resources; and
Plan for the long term.
[via Iconoculture]

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Filed Under: Cause-Related Marketing
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://www.muchadoaboutmarketing.com Mike Bawden

    An interesting approach to a market that, I suspect, is fairly skeptical when it comes to business “institutions” like banks. The ecological point of distinction is important, but I’d think being “first” into this space is even more important to the target market.
    I’ve added this post to the “Much Ado About Marketing” roll for Monday (12/05).
    Thanks for bringing this to our attention.
    Mike Bawden
    Brand Central Station