Banking Is Rarely So Black And White

You know how the Mayhem character embodies the Allstate brand? Here’s the same concept played out in a cinematic piece from Goodby Silverstein & Partners.

Why Commonwealth Bank of Australia is working with an agency in San Francisco is interesting. Are Aussie agencies too close to it to see the brand properly? Or does someone on the client side love long flights across the ocean and foggy nights in the City by the Bay?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.