Banking Is Rarely So Black And White

You know how the Mayhem character embodies the Allstate brand? Here’s the same concept played out in a cinematic piece from Goodby Silverstein & Partners.

Why Commonwealth Bank of Australia is working with an agency in San Francisco is interesting. Are Aussie agencies too close to it to see the brand properly? Or does someone on the client side love long flights across the ocean and foggy nights in the City by the Bay?

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