Bartle Bogle Hegarty has remade the classic children’s story, Three Little Pigs by Patricia Seibert.
The remake is produced on behalf of The Guardian, and marks the media brand’s first major brand positioning TV ad for more than 25 years, according the paper’s own report.
“Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions and its power to bring about change,” said Alan Rusbridger, editor-in-chief of Guardian and MediaGuardian publisher Guardian News & Media. “The campaign is designed to bring that philosophy to life for new and existing readers.”
The TV commercial marks the start of an advertising campaign that will also include outdoor advertising, cinema, press, and YouTube.