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Bank of the West Is Not Bank of the East, North or South

September 7, 2011 By Leave a Comment

Bank of the West is giving out Benjamins. That’s the message in this debut spot from the bank’s new agency, Heat in San Francisco.

According to the agency, Bank of the West chose to “celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank’s customers. In this context, the west is more than a place that’s thousands of miles away from the big banks in the east – it’s also a mentality that’s as far away from Wall Street as it gets.”

It’s true that Wall Street isn’t exactly giving away money, but Bank of the West is (when you open a new checking account).

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.