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Banana Republic Only Sells Clothes To PC Users

I was going to say something positive about Banana Republic’s current story-based campaign, where the print work teases and then directs one to HolidayStory.com, but no. BR’s site does not support Safari.

We’re sorry, but we do not support the version of the browser you are using.
We’re working on supporting Safari. Please check back soon.

Check back soon? I don’t think so.
Once a brand loses the opportunity to connect, that’s it. Game over.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.