Banana Republic Only Sells Clothes To PC Users

I was going to say something positive about Banana Republic’s current story-based campaign, where the print work teases and then directs one to HolidayStory.com, but no. BR’s site does not support Safari.

We’re sorry, but we do not support the version of the browser you are using.
We’re working on supporting Safari. Please check back soon.

Check back soon? I don’t think so.
Once a brand loses the opportunity to connect, that’s it. Game over.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.