Ball Sacks Needed (Metaphorically Speaking, Of Course)

Random Culture is providing a recap of the Future of Online Advertising conference held in NYC last week.
Here’s my favorite bit:

I think one of the biggest lessons from the conference is that advertisers need to have more guts. Wired magazine VP Drew Schutte talked about this very topic. Why is it important for advertisers to have guts? Because consumers do. Without guts, agencies and advertisers will always be months, maybe even years behind consumers.

Now, that’s what I’m talking about.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. In order to win, you have to risk. I liked this article.