Ball Sacks Needed (Metaphorically Speaking, Of Course)

Random Culture is providing a recap of the Future of Online Advertising conference held in NYC last week.
Here’s my favorite bit:

I think one of the biggest lessons from the conference is that advertisers need to have more guts. Wired magazine VP Drew Schutte talked about this very topic. Why is it important for advertisers to have guts? Because consumers do. Without guts, agencies and advertisers will always be months, maybe even years behind consumers.

Now, that’s what I’m talking about.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.millergroup.net Sonya

    In order to win, you have to risk. I liked this article.