Ball Sacks Needed (Metaphorically Speaking, Of Course)

Random Culture is providing a recap of the Future of Online Advertising conference held in NYC last week.
Here’s my favorite bit:

I think one of the biggest lessons from the conference is that advertisers need to have more guts. Wired magazine VP Drew Schutte talked about this very topic. Why is it important for advertisers to have guts? Because consumers do. Without guts, agencies and advertisers will always be months, maybe even years behind consumers.

Now, that’s what I’m talking about.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.millergroup.net Sonya

    In order to win, you have to risk. I liked this article.