Bad Viral Advertising Is Quickly Spreading Like, Well, A Virus

This article from London’s Globe and Mail details the story of 2 guys who used Bryan Adams’ upcoming new album as the focus of a fake viral site called Who Ordered Room Service?
I think viral advertising may have Jumped the Shark.
AdLand dives deeper into this discussion.
UPDATE: The Globe and Mail is based in Toronto, not London. Thanks to Constantinos for pointing out my American ignorance.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.