Bad Practices May Lead To Identity Correction


The Yes Men is a movie from United Artists (that we watched last night), but it’s also more than that. The Yes Men are activists that go
well beyond what’s captured on film.
The group, led by Mike Bonnano and Andy Bichlbaum, engages in “identity correction,” a term they coined to describe their process of corporate identity theft. Once they acquire an identity, sometimes by publishing a copycat Web site, they pose as official spokesmen and speak at conferences and appear on news segments as topical experts. All to make the corporations in question “more honest” via public humiliation.
It seems that a corporation operating today can either opt for radical transparency, or engage in a never-ending battle to cork what can’t be bottled.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.